Clean Response “Wild Fan” - Bullseye Media
Writer | Producer | Director | Art Director | Editor
Clean Response, a disaster recovery and property restoration company, came to us looking to create their first-ever broadcast commercial. Leveraging their partnership with the Minnesota Wild, the goal was to create a comedic spot that would resonate with property managers—the people often left dealing with the aftermath of the messes their tenants create.
I developed the concept and served as writer, producer, director, art director and editor, overseeing the project from initial concept through final delivery. A key creative challenge was bringing an intentionally chaotic scenario to life, including convincing water and fire damage within the story. I oversaw the visual effects approach to make the destruction feel believable while maintaining the heightened, comedic tone of the spot.
Casting was also critical to the concept. I sourced and selected talent specifically for their ability to deliver the physical comedy and performances needed to sell the escalating chaos of a game that had gone very, very wrong.
The result was a character-driven broadcast commercial that combined comedy, visual storytelling and practical production challenges to introduce Clean Response to a broader audience while highlighting the problems their services are built to solve.
Produced / Directed / Edited by Eric Ortiz