Coulée Coffee - “The Art of the Pour” - Bullseye Media
Producer | Director | Art Director
Coulée Coffee set out to challenge the compromise between convenience, quality, and sustainability in single-serve coffee. Our goal was to introduce the founders and establish the brand as more than just another coffee company, positioning them as passionate coffee lovers and innovators who set out to rethink the single-serve coffee experience.
As Producer, Director, and Art Director, I helped shape the project from concept through final execution. I developed the interview approach and wrote questions designed to uncover the founders' personal connection to coffee and the story behind their mission. The creative approach centered on balancing the warmth and craft of specialty coffee with the innovation behind Coulée's products.
Visually, I worked to create a cohesive world that reflected both sides of the brand: the ritual and sensory experience of great coffee alongside the thoughtful engineering behind the SWIRL™ and the SWIRL Mini™ brewing systems and compostable EcoPour™ filters.
From pre-production through production, I guided the visual approach and directed the execution with an emphasis on authentic environments, intentional composition, lighting, product imagery, and natural performances. The result was a brand story designed to introduce the people behind Coulée while communicating their larger mission: creating a better single-serve coffee experience without sacrificing quality or sustainability.
