Survey & Ballot Systems - “Drive-Thru Voting” - Bullseye Media
Writer | Producer | Director | Art Director | Editor
Survey & Ballot Systems (SBS) helps associations, cooperatives and member-based organizations manage their election needs. For the launch of their Drive-Thru Voting service, SBS wanted a video that could demonstrate how the process combines the familiarity and security of in-person voting with the efficiency of digital tools.
As the writer for this project I worked closely with SBS stakeholders to understand the Drive-Thru Voting process and translate a complex service into an engaging visual story. The video follows voters through the experience as they interact with the technology, receive guidance from election officials and move through the voting process, while officials monitor activity and results in real-time.
One of the biggest production challenges was creating an authentic Drive-Thru Voting environment. I coordinated and directed approximately 40 volunteers to populate the election scenario, creating the scale, activity and energy of a functioning election while also staging a celebratory event that felt genuine on camera.
Because the action needed to unfold across multiple stages of the voting process, I designed the production as a multicamera shoot. This allowed me to simultaneously capture different aspects of the experience and ensure we had usable footage from each stage without compromising the flow of the staged election.
The result was a clear, visually engaging demonstration of SBS’s Drive-Thru Voting solution that transformed a complex process into an experience viewers could easily understand.
Produced / Written / Directed / Edited by Eric Ortiz