Untitled Art - Bullseye Media
Writer | Producer | Director | Art Director | Editor
Untitled Art, a craft beverage company, wanted to develop a suite of social media videos promoting three distinct beverage brands: FLVR, their non-alcoholic beer; Mystic Orbit, a THC beverage; and Goodwell, a CBD seltzer. Each brand had its own personality, requiring a unique visual approach while still creating content that made the products feel irresistible.
For FLVR, whose identity is rooted in artistic design, we created a gallery-inspired environment that treated the beverages as pieces of art. Mystic Orbit's space-themed branding led us toward a DIY, old-school sci-fi aesthetic, using practical set design to evoke the charm of classic science fiction films. For Goodwell, a brand positioned around taking the edge off, we placed the product in increasingly chaotic situations and used sound design to make the surrounding chaos fade away the moment a can was opened.
I played a key role in defining the creative direction and visual language for each brand. The primary creative challenge was balancing product appeal with the distinct visual language each brand demanded. Every setup needed to make the beverage look desirable while immediately communicating its personality and positioning.
The result was a diverse collection of social content that gave each Untitled Art beverage its own visual world, while demonstrating how creative direction, art direction and sound could transform a simple product moment into a memorable brand experience.