V&Co. - “Your Hair, Your Way” - Bullseye Media
Producer | Director | Art Director | Editor
V&Co wanted to introduce customers to a growing line of products formulated to address the unique needs of different hair types. The project included a new library of photography and a promotional video designed to showcase the products while establishing a distinct and approachable brand identity.
I served as Producer, Director, Art Director and Editor, overseeing the creative and production process from concept through final delivery. A major part of the creative process was identifying the right talent to authentically represent each hair type while also bringing the personality and energy needed to make the imagery feel alive.
For the promotional video, I developed a visual approach that balanced product storytelling with brand personality. The edit highlighted V&Co’s distinct visual identity, the science behind their formulations, and the positive response the products had received across social media, creating a cohesive story that connected product benefits with real customer enthusiasm.
The result was a versatile collection of photography and video content that helped V&Co showcase the breadth of their product line while giving the brand a more distinctive visual voice.
Produced by / Directed by / Edited by Eric Ortiz